Mishicot Historical Museum

Two newspaper advertisements for the Holst Sons Co. Department Store (Holst Cheap Cash Store), which was located between 506 and 442 E Main Street in Mishicot, Wisconsin.

One clipping advertises groceries, and the other advertises overcoats. The text of the overcoat ad reads:

The Big Overcoat Hit Of The Year

This is the model. Maybe you have seen it and figure you couldn’t afford it. But you can. It is one of our new Adler-Collegians—big, roomy, easy lines give it that swagger, luxurious look. The low hung pockets and wide-apart buttons add the new note in style. The big, broad plaids in tones of blue, grey, and brown give a wide range to select from.

We have smart styles for every man from 17 to 70. Seeing is believing.

Adler Suits ––

$28 to $38

Adler Overcoats ––

$23 to $45

Other Makes ––

$19 to $25

THE HOLST SONS CO.

“The Place Where Quality Counts”

MISHICOT WISCONSIN